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Casi 3 millones de usuarios Dominicanos en las Redes…¿A cuantos le llega su marca?
(Source: colectivo28c)
The result is that while fewer fans are seeing organic posts in their news feeds, those who do are more likely to have a real affinity for the brand, as opposed to users who may have clicked on the “like” button to enter a contest. (via Study: Reach of Organic Facebook Posts Down, Engagement Up | Digital - Advertising Age)
Dark Sky Proves That Even The Weather Report Is Being Disrupted By Mobile Tech
For the creators of Dark Sky, having a TV meteorologist predict the week’s weather wasn’t good enough. They needed something more personal. They needed something more immediate. So Jack Turner and Adam Grossman created an app that utilized government data to predict rainfall at a users exact location and at that exact moment.
Would you use this app?
This fascinating project, brought to us by Ewan Yap, explores how “less is more” within big consumer brands. Ewan created a series of experimental packaging design based on the principle of ‘Big Brand Theory‘. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible, yet maintaining it’s integrity and comprehension and, at the same time, enhancing the aesthetic value.
(via fastcompany)
Ram Truck’s “Farmer” captured the attention of Super Bowl viewers using “So God Made a Farmer” by radio broadcaster Paul Harvey. Ram and agency The Richards Group commissioned 10 photographers including National Geographic icon William Albert Allard and documentary photographer Kurt Markus to capture American farm life for the ad.
The 10 Things Innovative Companies Do To Stay On Top
1. Everybody is an innovator
2. Measure their idea-generation success
3. Change the idea a lot before it becomes a product
4. Test their ideas with customers
5. Have an internal “idea czar”
6. Talk to customers and other partners
7. Find ideas everywhere
8. Spend R&D money thoughtfully, not profligately
9. Generate ideas in three basic ways
10. Systematically create new ideas(via How Innovative Companies Stay On Top - Business Insider)
(via fastcompany)
Stamps by @lapixeleria hecho para el colectivo 28c para entregar propuestas. www.28c.com.do #28c @lapixeleria @os28c (via Gian Guerrero / Pinterest)
